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Social Pressure

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What are the effects of following the crowd?

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A group of students stand on the sidelines while a classmate gets bullied. A trend catches on and soon, everyone is dressing alike. There are countless examples of the effects of social pressure.

Why do people follow the crowd?

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Just like animals in a herd, human beings have the tendency to follow others and conform to social trends. Occasionally, people decide to do the opposite. What is it about our nature that makes us follow the lead of others?