por Shelby Ostergaard
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The Daisy Girl AdCommonLit Staff
In the 1964 Presidential campaign, incumbent LBJ ran a controversial advertisement that used fear as a persuasive tool.Pair “The Daisy Girl Ad” with “The Power of Advertising” and ask students to discuss the goal of President Johnson’s advertisement. What types of persuasion techniques do students see in the advertisement, and how does it compare to the techniques discussed in “The Power of Advertising”? Do students think that this advertisement would be pulled from television today? Why or why not?
Rosie the RiveterBarrett Smith
In the informational text "Rosie the Riveter," Barrett Smith explores the WWII origins of Rosie and her impact on social movements.Pair “Rosie the Riveter” with “The Power of Advertising” and ask students to discuss whether or not they consider “Rosie” an advertisement. If so, what is she an advertisement for? Do students think that advertisements can have positive effects? Why or why not? What negative messages could Rosie’s image have communicated to some women?
Someone Might Be Watching — An Introduction to Dystopian FictionShelby Ostergaard
In the informational text "Someone Might Be Watching — An Introduction to Dystopian Fiction," Shelby Ostergaard discusses the characteristics of dystopian fiction and how the genre comments on society.Pair “Someone Might Be Watching — An Introduction to Dystopian Fiction” with “The Power of Advertising” and ask students to discuss how the messages that ads send to the public could be damaging. What would a dystopian society that exaggerated the influence of ads look like?
Hidden Tricks Advertisers Use to Sell You StuffLiz Stinson
In this non-fiction text, Liz Tinson explains the different techniques that advertisers use to manipulate behavior and convince people to buy their products.Pair “The Power of Advertising” with “Hidden Tricks Advertisers Use to Sell You Stuff” in order to further discuss the advertising industry, as well as the influence it has over people. Think about key words in the article titles: power and tricks. Do you think that advertising companies should have the power to use tricks on consumers? Are the advertisers only using tricks because they have the power to? Why is it important for consumers to be aware of hidden techniques used in advertising?
Why Good Advertising Works (Even When You Think It Doesn't)Nigel Hollis
In this informational text, Nigel Hollis explains how advertising might be working even when consumers don't realize it.Pair “The Power of Advertising” with “Why Good Advertising Works (Even When You Think It Doesn’t)” to provide students with more information about how advertising works. When did advertising become popular in the United States, and why? “The Power of Advertising” provides several examples of how advertising works to connect products to positive feelings or experiences. Can you relate to any of the examples provided in the article? What products do you associate with good feelings and memories?
How the "Daisy" Ad Changed Everything About Political AdvertisingRobert Mann
In this informational text, the creation of the "Daisy" ad and its continued impact on political advertising is discussed.Pair “The Power of Advertising” with “How the ’Daisy’ Ad Changed Everything About Political Advertising” and ask students to discuss how political advertising is similar to advertising for products. Are there any differences? How do emotions play a role in both types of ads? How has the use of images changed over time?