Parent Guide > The Manipulation of the American Mind: Edward Bernays and the Birth of Public Relations

by Richard Gunderman 2015

Welcome to the parent guide for this text! Read below to find out about what your child is reading in class and how you can support him/her at home.

This week in class, we’re reading "The Manipulation of the American Mind: Edward Bernays and the Birth of Public Relations" by Richard Gunderman.

In this informational text, the influence of Edward Bernays and the beginning of public relations are discussed.

As we read, we will be discussing the theme of Education & Knowledge as it relates to the text. We are trying to answer this big question :

"How do we understand the world around us?"

Ways to support your child:

  • Ask your child about this informational text at home:
    • What was "The Manipulation of the American Mind: Edward Bernays and the Birth of Public Relations" about?
    • What did you learn about Education & Knowledge?
  • Watch How Ads (and People) Persuade You at home with your child.