In "The Rise of Air Jordan," Ruben Brosbe examines the iconic shoe's cultural influence, as well as the factors that led to and sustain its popularity.
Pair “Capitalism” with “The Rise of Air Jordan” and ask students to explore the Air Jordan brand as a representation of capitalist values. After reading, ask students to briefly explain their understanding of capitalism based on the information provided in “Capitalism.” According to the article, how is property treated under capitalism? Who can own, buy, or sell it? What are some of the benefits of capitalism, as well as its downsides, as argued by anti-capitalists? Consider the rise and continued popularity of Air Jordans. Which aspects of capitalism are present in the Air Jordans story, according to “The Rise of Air Jordan”? Using Air Jordans as an example, explain the positive and negative ways in which the system of capitalism might affect the “sneakerhead” community?